This project of the Fondation Europ'Atlas aims at the support to the marketing of the artisanal products several organizations (associations, co-operatives) of Morocco.
These organizations were selected because they undertake activities of professional training for young girls and women as regards embroidery, knitting, weaving and production of carpet, i.e. in artisanal specialities in the process of disappearance. However, these craftsmen and craftswomen encounter difficulties in the marketing of their products on the level of the local market.
Thanks to the creation of a web site, they will be able to face this difficulty by exceeding the limits of the local market and by developing potentialities of marketing on a scale as well national as international.
With regard to this last, they will receive a support by the Fondation Europ'Atlas; in Europe for the activities of promotion of the web site. One considers that, thereafter, other associations and/or sales outlets for the fair trade with the international level can establish partnerships with the currently interested organizations by this project.
The web site will allow the craftsmen and craftswomen not only to promote their products for the direct sales, but also to receive specific requests on the part of customers who require products to measure.
Through the web site, other associations and/or co-operative Moroccan could be associated to promote their products at the national and international level.
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